Media Center
The print and digital assets you need to work with the Say Yes Cleveland brand.
![](https://syc.bigfatideas.com/wp-content/uploads/2022/09/graphite-down-arrow_blue.png)
Logo Usage
There are two marks in the Say Yes! Cleveland brand. The primary logo is the full color “logotype” and secondary “icon”.
- When possible, use the full-color black and blue logotype.
- The accessory icon should be used when the main logotype is present, or when real estate is limited. For example, as a web favicon or social media profile image.
- Be sure to use logos with the appropriate color profile for your application, i.e. print vs. digital. Logo folders are labeled according to usage.
PRIMARY LOGO – FULL COLOR
![](https://syc.bigfatideas.com/wp-content/uploads/2023/02/media-center_primary-logo.png)
ICON
![](https://syc.bigfatideas.com/wp-content/uploads/2023/02/media-center_icon.png)
Color Specifications
Refer to the values in the downloadable brand package when using the Say Yes! Cleveland logos or creating brand materials
- If the output is four-color process reproduction (most printers), the CMYK values should be used.
- If the output is spot-color reproduction, the Pantone or PMS values should be used.
- If the output is a digital/electronic medium such as the web, broadcast, or Microsoft PowerPoint, the RGB values or Hexidecimal values should be used.
*The full color palette is included in the downloadable brand package.
Font Specifications
The official font family of the Say Yes! Cleveland brand is called “Söhne”.
- When possible, use the Söhne when creating brand assets.
- “Arial” should be used as an alternative to the Söhne font family. Arial is a system font that will load on computers that may not have the Söhne font installed. For example, when creating PowerPoints and email templates, Arial should be used.
*The Söhne font family is included in the downloadable brand package.
![](https://syc.bigfatideas.com/wp-content/uploads/2023/02/media-center-full-image-1024x513.png)